CSS Pagination
Google has a serious problem with ranking long articles which are divided into several parts. Also long one page articles will outrank short ones usually. Apart from that the usability is key in aking your visitors read the whole article so you don’t want users neither to scroll for ages nor to click a link and send a request each time they want to get to the next page of your article.
Absolute Positioning
The higher your content is on a given page the more it counts for Google. Google does not see a page like a human being, it crawls the code. Thus the higher your content is in the code the better. So if you have a complex site with lots of menus, scripts and other gimmicks you should consider absolute positioning otherwise Google might even stop crawling your page before it reaches the main content. You can place the actual content high up in
Styling h1, h2, h* Headlines
In HTML the h1 headline appears huge by default, the h2 is still much larger than the rest of the page copy etc. Many web designers thus used divs and spans for headlines for ears to style them the way needed. Now Google won’t know what the headline is unless you tell Google by using h* tags. It’s like in 1999: You really need to use h1, h2 etc.
sIfr/Image Replacement for Headlines
Many people will argue that styling headlines with CSS is not enough for web designers. They are in fact right. I think it’s by now grotesque that we’re in 2008 and we still are limited to less than a dozen basic standard “web safe” fonts for web design. We were meant to have flying cars by 2000 and now we do not even have real typography on the web. Many people have tackled this problem with image replacement techniques for headlines, which in short will hide the original headline and insert an image in it’s place. Some of them are fairlydavnaced , others are very simple. No isn’t it hidden text again? Yes, it is! Also some of these methods will hamper your SEO efforts moredfirectly as the crawlers won’t recognize the headline anymore.
Using Lists (ul/ol)
Most SEO experts agree by now that so called keyword density is not a major positive ranking factor. It means that mentioning your keywords 20 times instead of 5 will not make you rankbetter in Google. You may get penalized for so called keyword stuffing though. Now what to do in case where you really need to use the same words over and over? Use an unordered orordered list. Google allows repetition in lists without enalizing you.With CSS you can style lists in any way you desire so that if you do not want a list to be clearly visible list style it accordingly. Some people do even a whole site design without tables and layers (divs) or even spans.
Contrary to what some people believe the nofollow attribute like in a href=”page.html”
rel=”nofollow” does not prevent a page from being crawled by Google. As nofollow does not help against Spam whatsoever, as it was its original purpose at which it failed completely,what then is nofollow good for from the webmaster perspective?
Pure CSS Menus
While pure CSS menues are not really a trick most people still assume that you need JavaScript or other enhancements to make dynamic menus. Well it’s not true, many advanced CSS only menus offer slick interactivity while being the best choice for Google and other search engine spiders.
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